Visual Urbano is an independent creative business founded by Arturo Rivera. Its work has grown through collaboration with clients, agencies, and specialists across disciplines. Here are some of the people and organizations connected to that history. Individual projects will carry their own credits.
Visual Urbano · Peter Fenn Advertising · Ciudad de las Artes · JMD Comunications • De La Cruz & Associates • Premier Maldonado • Leo Burnett • Eje Publicidad • Arco Publicidad • Roadtrip Productions • Impacto Communications
Visual Urbano
Arturo Rivera — Founder, Creative Direction & Design
Arturo leads the creative practice at Visual Urbano. With more than 35 years in corporate and product/brand advertising, he brings ideas, design, and production together across traditional and digital work. He can direct an assignment, contribute within an agency team, or bring in specialists according to the project’s needs.
Earlier Agency Collaborations
Peter Fenn Advertising
Arturo’s first agency experience included early digital production and identity work. Selected projects from this chapter include Fenn Design, Ochoa Studios, and the Plaza Las Américas catalogs.
Peter Fenn — Agency Founder & Account Executive
Peter led the agency and its client relationships, connecting business needs with creative work.
Vaughn S. Cordero — Design, Programming & Digital Production
Vaughn worked across design and programming, bringing technical and production expertise to the agency’s digital work.
Ciudad de las Artes
In Viejo San Juan, Arturo worked within a collective that brought together advertising, graphic design, fine art, and industrial design. Selected work from this period includes Banco Popular’s Premia materials, the Instituto de Cultura Puertorriqueña, Cúspide, and Empresas Fournier.
Ricardo Fournier — Agency Management & Client Services
Ricardo managed Ciudad de las Artes and worked on the account side of the collective.
Carlos Dávila Rinaldi — Fine Art & Graphic Design
Carlos brought his practice as a fine artist and senior graphic designer to the collective. He later founded JMD Advertising.
Rene Juan De La Cruz — Graphic Design & Digital Art
Rene worked across graphic design and digital art within the collective.
Andres Salas — Industrial Design
Andres brought an industrial design perspective to the multidisciplinary group.
JMD Communications
Arturo’s work with JMD Communications forms another chapter of his agency experience. Specific projects and additional collaborators can be added as the archive develops.
Carlos Dávila Rinaldi — Founder & Creative Director
At JMD, Carlos led creative direction and helped shape the agency’s work.
Velda Modesti Gonzalez — Copywriter
Velda contributed copywriting to the agency’s creative work.
Joey Jimenez — Account Executive
Velda contributed copywriting to the agency’s creative work.